Top 5 iOS Beauty Retail Apps in South Africa Q4 2021

The fourth quarter of 2021 saw varied performances among the top beauty retail apps on iOS in South Africa. Here’s a detailed look at their weekly downloads, revenue, and active user trends, based on data from Sensor Tower.

Maskscara experienced fluctuating weekly downloads, peaking at 150 downloads in the week of November 22. Earlier in the quarter, downloads ranged from 23 to 82, showing a notable spike towards the end of November. There was no revenue reported for this period.

Shoppe LK saw a gradual increase in weekly downloads, with a peak of 75 in the week of November 29. Active users followed a similar trend, starting at 28 in late September and reaching a high of 64 by the end of November. There was no revenue reported for this app during Q4 2021.

L’Occitane SA Loyalty had relatively stable download numbers, with a peak of 30 in early November. Weekly downloads fluctuated between 3 and 30 throughout the quarter. No revenue data was available for this app.

Think Dirty – Shop Clean showed varying weekly downloads, peaking at 33 in late October. Revenue saw sporadic increases, reaching approximately $79 in the final week of December. Active users decreased slightly from 374 in late September to 294 by the end of December.

BEAUTY BAY recorded its highest weekly downloads at 59 in late November. Active users showed an upward trend, peaking at 115 in the same period. There was no revenue reported for BEAUTY BAY during this time frame.

For more detailed insights and data, visit Sensor Tower.